WhatsApp for European Shopify brands
One inbox for WhatsApp, Instagram, Facebook Messenger, and SMS, built for European Shopify brands that have outgrown the patchwork of apps their support team currently has open in different browser tabs.
Tyra inbox showing a WhatsApp conversation with Shopify order context
The four-tab support desk
Walk behind any European DTC brand doing eight figures and the support lead has Gmail open, the WhatsApp Business app on a second monitor, the Instagram inbox on her phone, and a fourth tab for whichever helpdesk the company bought in 2022 and never fully adopted. The customer who DMs on Instagram on Monday and emails on Wednesday is two tickets, answered by two people, with no shared history. The brand pays for this in repeated questions, contradicted promises, and a CSAT number nobody wants to read out loud on the Monday call.
DPAs that fail review
Procurement at a mid-market German or French brand will refuse a US-hosted data processing agreement on sight, and most WhatsApp tools in this market are either headquartered in Hong Kong or running on US infrastructure with a Frankfurt label slapped on top. Tyra is incorporated in the EU, hosts customer data in Ireland on AWS eu-west-1, and is not subject to the CLOUD Act. The DPA is published before signup, not handed over at the end of a sales cycle, which is the part DPOs actually care about.
The demo-before-pricing wall
Every other WhatsApp platform in this category routes a buyer who wants to evaluate the product into a 45-minute discovery call with an SDR who will not quote a price until call three. The vendor calls this enterprise sales. The buyer calls it Tuesday afternoon wasted. Tyra publishes pricing, lets you connect your number through Meta's Embedded Signup yourself, and gets the first message out the door before anyone from our side has spoken to you.
The BSP markup tax
Meta charges per conversation at a published rate that anyone can look up on developers.facebook.com/docs/whatsapp/pricing. Wati, Sleekflow, and most of the APAC-headquartered resellers mark that rate up by 30 to 50 percent and bury the math in a credit system. Tyra is a direct Meta Business Solution Provider, not a layer on top of one, and passes Meta's rate through at cost. The software fee is the software fee. The conversation fee is whatever Meta charges that quarter for the country you sent to.
The Tyra difference
Four pillars that set us apart from every other WhatsApp platform in Europe
EU-built
Tyra is incorporated in the EU and runs on AWS eu-west-1 in Ireland. Every sub-processor is listed publicly, every LLM call routes through an EU endpoint where the provider offers one, and deletion requests resolve in under 24 hours through the API rather than a support ticket queue.
The honest part most vendor pages skip is that WhatsApp itself is Meta, and Meta is a US company, so the message your customer sends touches Meta's infrastructure before it reaches any BSP on the planet. Nobody escapes that. What a BSP can control is where the conversation lives once it arrives, who processes it, and which legal regime the processor sits under. A US-headquartered BSP storing data in Frankfurt is still subject to the CLOUD Act. We are not. That is the only clean geographic argument in this market, and it is the one DPOs will actually defend in writing.
- DPA, sub-processor list, and SCCs are public links
- ISO 27001 audit in progress, target Q4
- Annual third-party penetration testing
- Not subject to the CLOUD Act
Tyra DPA and data residency page showing Ireland region and EU sub-processor list
WhatsApp first-class
Tyra is a Meta Business Solution Provider directly. Numbers provision through our BSP account, templates submit through our integration with Meta's Cloud API, and the conversation pricing you see is the rate Meta publishes for that quarter. There is no second vendor in the chain taking a cut.
Being a direct BSP also means template approvals, quality rating signals, and messaging-tier upgrades land in the product in real time instead of being relayed through a partner's support team. When Meta rejects a Marketing template for urgency baiting, the rejection reason appears in Tyra within minutes with a plain-English explanation and a suggested fix, not three days later as a forwarded email. When your quality rating drops from Green to Yellow because a campaign got too many blocks, Tyra warns you the same day, not at the end of the month when the messaging tier has already been cut.
- 24-hour customer service window handled automatically
- Four conversation categories (Marketing, Utility, Authentication, Service)
- Messaging-tier ramp: 1K to 10K to 100K recipients/day
- Template approvals from 1 hour (Utility) to 24 hours (Marketing)
Tyra WhatsApp template manager with EU language tabs and Meta approval status
Shopify-native
Tyra is a Shopify app, not a Shopify integration. It installs from the Shopify App Store, authenticates through Shopify's OAuth, reads the live catalog through the Admin API, and writes back to orders, customers, and discount codes when an agent or the AI takes an action.
Order context sits next to the conversation. The agent sees the last three orders, the current cart if the session is live, the fulfilment status with the carrier tracking, the lifetime value, and the customer's marketing consent state, all without leaving the inbox. Discount codes generate inline through the Shopify API with the right rules attached. Returns and refunds initiate from the same panel, subject to whatever authorisation rules the brand has configured.
- Real-time inventory queries, not cached exports
- Last 3 orders visible in conversation sidebar
- Discount codes generated inline via Shopify API
- Abandoned cart recovery via Shopify webhooks
Tyra inbox conversation with Shopify order panel showing line items, fulfillment, and customer LTV
AI that actually works
Most AI for WhatsApp is a flow builder with a chatbot skin. Keywords trigger branches, branches lead to canned replies, and the word AI is doing marketing work it was not engineered to support. Customers can tell within two messages.
Tyra's agent is an LLM grounded in the brand's live Shopify catalog, the help centre content, the shipping and returns policies, and the anonymised embeddings of past resolved conversations. It answers in the customer's language, recommends products from inventory that actually exists, generates discount codes through the Shopify API when authorised, and hands off to a human the moment a refund, a complaint, or anything past its confidence threshold appears.
- Grounded in live catalog, not cached data
- Answers in customer's language automatically
- Configurable per-intent, per-language, per-channel, per-time-of-day
- Hands off to human at confidence threshold
Tyra AI agent settings page with intent routing rules and live Shopify catalog grounding
Frequently asked questions
Everything you need to know about using Tyra for WhatsApp
How fast can we go live?
If your business is already verified with Meta, most brands send their first message within an hour of signing up. The Embedded Signup flow, number provisioning, and the first batch of templates are the active work. Meta's template approvals run anywhere from one hour for Utility to a full day for Marketing. Business verification, if you do not already have it, is a separate 1-to-3 business-day process with Meta that we submit on your behalf.
Are you actually a direct Meta BSP, or are you reselling someone else's BSP access?
Direct. Tyra is approved by Meta as a Business Solution Provider, the conversation pricing is Meta's published rate without a reseller in the middle, and template submissions and quality-rating signals flow straight from Meta's API into the product.
Where does our customer data live?
In Ireland, on AWS eu-west-1. Processing happens in the EU. LLM calls route through EU endpoints where the provider offers one, and the sub-processor list is published. WhatsApp itself is Meta infrastructure, which is true for every BSP, so the messages transit Meta before they reach us; what we control is everything after that point.
How does the AI agent know about our products?
Tyra installs as a Shopify app and reads the catalog through the Admin API. Inventory, prices, variants, and product descriptions are queried at the moment the agent answers, not from a cached export. When you change a price in Shopify, the agent uses the new price on the next reply.
Do you mark up Meta's conversation fees?
No. The rate you pay per conversation is Meta's published rate for the recipient country and category that quarter. Our revenue is the software subscription. Marking up messaging misaligns the incentive, because the vendor then wants you sending more whether or not it converts.
Can we keep our existing WhatsApp number?
Usually yes. A number on a different BSP can be migrated to Tyra through Meta's standard transfer process, which takes 24 to 72 hours and needs confirmation from both BSPs. A number on the free WhatsApp Business app has to be removed from that app first, which deletes the personal chat history on that number, so most brands use a dedicated business number rather than migrating a personal one.
What happens to Instagram, Facebook Messenger, and SMS?
They sit in the same inbox as WhatsApp. A customer who DMs on Instagram on Monday and messages on Facebook Messenger on Wednesday is one thread, one history, and the agent picking it up on Wednesday sees the Monday conversation. Routing rules, AI handoff, and templates work across all four channels.
Is there a contract?
Monthly billing, cancel any time. Annual plans are available if you want a discount, but nothing is locked in by default. The 14-day trial does not require a card.
How do you compare to Wati, Charles, 360dialog, and Respond.io?
360dialog is the closest in spirit on pricing transparency but is mostly API with a thin UI, so it suits engineering teams rather than support teams. Charles is the strongest German-market sales-led product but is priced for enterprise and has no Shopify-native install of the depth we ship. Wati and Respond.io are APAC-headquartered with messaging markup and English-first product experiences. The combination of direct BSP, EU residency, Shopify-native install, and an AI agent grounded in live inventory is the position none of them occupy.
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